A traditionally dressed Himba woman shops for staples and soda pop with her child in a supermarket in Opuwo, a town well known for cultural tourism in northwestern Namibia, after receiving money from a tourist in exchange for a photograph. Like most traditional Himba women, she covers herself from head to toe with an ochre powder and cow butter blend. Some Himba are turning to tourism to kick-start their entry into the cash economy, setting up demonstration villages advertising "The Real Himba."